Imagine. Explore. Create.

YonJoo Choi is a hands-on designer and design director working across branding, editorial, and digital. For her, design is more than creating something beautiful — it’s about crafting stories that connect with people and elevate brands. She enjoys collaborating with diverse partners to explore fresh ideas and uncover creative solutions.

Based in NYC, born and raised in Seoul. If you’d like to work together, let’s talk!


Services

Design
Creative Direction
Branding
Editorial
Typography
Logo Design
Digital
Data Visualization
Print
Environmental Graphic
Presentation
Motion Storyboard
Campaign


Clients

PVH
Verizon
NYU Langone
Merck
HSS
Loews
Pimco
GE
BNY Mellon
Cognizant
Marsh
Shinsegae
Calvin Klein
Tommy Hilfiger


Recognition

Graphis New Talent
Brand New Awards
Type Directors Club Annual
Print Regional Design
HOW Magazine International
Design Annual: Outstanding Achievement Award