PVH Brand Guideline

DESIGN DIRECTION / DESIGN

Since 2019, PVH Corp. has undergone significant evolution, adopting a refreshed visual identity that reflects its organizational transformation and adapts to a post-pandemic world. PVH's updated brand guidelines reflect the new leadership’s vision, honoring its legacy while defining a modern, timeless identity. As the central resource for all visual applications, they ensure consistent brand expression across all teams and touchpoints.


Logo


Departments, Groups and Regions

Typography

Primary

Accents

Secondary Accents:
Digital Only